Awards are nice, client satisfaction is better
By Ariel Clark
Most ADDY stories revolve around excess: drinking, testosterone,bravado. Ours is one of redemption.
After nary an award last year, I convinced myself that winning an ADDY didn’t mean much -- at least to the creatives like me, who get more joy from client approval than out of lucite.
Having never held a professional award in my hand, I theorized that nothing could feel better than hearing back from clients that they love your idea. The sweet relief of an ad (finally) going to print or airing on TV. The validation that comes when a campaign works to grow the client’s business.
These things are so much more important than awards because they get to what we do – harnessing our creative abilities to solve business problems and make a difference.
While I still think the greater rush is seeing one of our billboards or hearing positive feedback from a client, there's something to be said for having your company’s name trumpeted along with the names of your peers on ADDY night.
An ADDY isn't all-important, but it helps to have something heavy in your hand when you're battling the competition. Last Saturday, we finally got our propers. And you know what? It feels pretty darn good.
Check out our award-winning work.
Most ADDY stories revolve around excess: drinking, testosterone,bravado. Ours is one of redemption.
After nary an award last year, I convinced myself that winning an ADDY didn’t mean much -- at least to the creatives like me, who get more joy from client approval than out of lucite.
Having never held a professional award in my hand, I theorized that nothing could feel better than hearing back from clients that they love your idea. The sweet relief of an ad (finally) going to print or airing on TV. The validation that comes when a campaign works to grow the client’s business.
These things are so much more important than awards because they get to what we do – harnessing our creative abilities to solve business problems and make a difference.
While I still think the greater rush is seeing one of our billboards or hearing positive feedback from a client, there's something to be said for having your company’s name trumpeted along with the names of your peers on ADDY night.
An ADDY isn't all-important, but it helps to have something heavy in your hand when you're battling the competition. Last Saturday, we finally got our propers. And you know what? It feels pretty darn good.
Check out our award-winning work.
posted by tba PR + Advertising at
5:31 PM
2 Comments:
Hey guys I am enjoying the blog, but usually read the blog from an RSS reader (I personally use Google Reader). Problem is that the RSS feed doesn't include your background color. So text shows up in white on white. Can't read it without highlighting text.
Anyway to use CSS on the blog site and keep the text black on the RSS feed?
Sorry about the inconvenience. I am looking into it and will let you know what I find.
--Christina
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