D+. The best campaign for a college?

by Chris McAdams

I love this business. It’s fun dabbling in many different industries at once and talking to different people in different ways. And the work we do is subjective and often open to commentary — especially among peers in our industry. I try my best not to comment on what I may think is bad because, more than likely, I’m not a member of the target audience, I don’t know the problem and so forth. But I’ve been watching this one for a while and I just can’t make sense of it.
The problem:
Drake University wanted to showcase the Drake experience, which is a result of the students’ potential and the opportunities that Drake provides.

The solution:













Really? D+? For a university? Again, I just can’t make sense of it.

I’d welcome your thoughts.